UGC Video Monetization

Connecty AI — Know Why Your Ads Win or Die

Video Ad Intelligence

Your ads are losing.
You just don't know why.

Connecty AI reads every creative signal in your video ads — structured metrics and unstructured content — and tells you exactly what to change to improve performance on Meta, TikTok, and YouTube.

Get Early Access → See what we analyze

200+

Creative signals analyzed per ad

3

Platforms: Meta, TikTok, YouTube

Real-time

Performance attribution

1 truth

From structured + unstructured data

01 — The Problem

You're drowning in signals. And blind to all of them.

Every video ad you run contains hundreds of creative, narrative, and technical attributes — and your performance data sits in a completely separate world. No one connects them. So you keep guessing.

Hook Strength: medium

Narrative: problem_agitate_solve

CTA Strength: none

Visual Clarity: cluttered

Scene Change Rate: 0.53/sec

Proof Position: early

First Offer: 23s

ROAS: 0.25

Product Visibility: 73%

Audio Dependence: low

Voiceover Pace: fast

Human Present: 85%

Pacing: efficient

Message Complexity: overloaded

CPA: $36.67

Emotional Tone: aspiration

Offer Visibility: visible

Last 5s Logo: No

Hook Family: curiosity

Muted Friendliness: high

Before/After: present

Demo Present: Yes

CTR: 0.02

B-Roll: present

⚠ The Real Cost of Guessing

You see ROAS of 0.25 and kill the ad. But you never knew it was the overloaded message structure, the no CTA in the last 5 seconds, and the cluttered visuals — not the offer — killing conversions. You just spent $31,000 learning nothing you can repeat.

02 — How It Works

One AI. Every layer of your ad.

Connecty ingests both your performance data and your actual video content, then connects the dots no human analyst ever could.

STEP 01

📥

Ingest Everything

Connect your Meta, TikTok, or YouTube ad accounts. Connecty pulls structured performance data — spend, ROAS, CTR, CPA, CPM — alongside every video creative you're running.

STEP 02

🔬

Analyze Every Signal

Our AI watches your ads frame-by-frame: hook structure, narrative arc, proof timing, CTA presence, pacing, visual density, emotional tone, social proof placement, and 180+ more attributes — all automatically tagged.

STEP 03

⚡

Get Precise Instructions

Connecty correlates creative attributes with performance outcomes and delivers specific, actionable recommendations: what to change, what's working, and what to test next — no guesswork required.

03 — What We Analyze

200+ signals. Every layer of your ad.

Connecty extracts structured and unstructured signals from your video creative and your platform data — then connects them to explain exactly why an ad wins or underperforms. Here's what that looks like.

Hook & Opening

The first 3 seconds determine whether anyone watches the rest. Connecty reads what your hook says, how it says it, and what emotional mechanism it uses — then tells you why it held or lost the scroll.

12 signals tracked

Hook Strengthmedium

Hook Familycuriosity

Hook Text (extracted)"If you know, you know…"

Visual Opener Typetext overlay

Early Salient Subjectresult

Direct Address PresentYes

Face Visible in First 3sNo

First Speech Timestamp0.04s

First Text on Screen0s

Emotional Toneaspiration

Problem Introduced in HookPartial

Native Feed Fitmedium

Visual & Production

How your ad is shot, paced, and composed. Connecty reads frame-level attributes — scene density, human presence, product visibility, pacing efficiency — and benchmarks them against top-performing creatives in your vertical.

18 signals tracked

Visual Claritycluttered

Scene Change Count26 cuts

Scene Change Rate0.53 / sec

Pace Bucketmedium

Pacing Efficiencyefficient

Human Present Ratio0.85

Human Presence Buckethigh

Face PresentNo

Product Visible Ratio0.73

Product Visibility Buckethigh

First Product Timestamp12s

Background Complexitymoderate

Overlay Graphics PresentYes

B-Roll PresentYes

Screen Recording PresentYes

Direct-to-CameraNo

Camera Stylemixed

Production Stylemixed (UGC + polished)

Narrative & Messaging

The persuasion architecture of your ad — story arc, message load, copy text, offer framing, and how all of it arrives relative to viewer attention. Connecty reads the script and classifies it structurally.

16 signals tracked

Narrative Structureproblem → agitate → solve

Primary Anglebefore / after

Problem Statement PresentYes

Problem Statement Text"I'm not dropping $120 just to smell right."

First Problem Statement6s

Benefit Statement PresentYes

Benefit Statement Text"I'm out here smelling like luxury for $9."

First Benefit Statement1s

Value Prop PresentYes

Value Prop Text"Actual designer fragrances every month."

First Value Prop12s

Message Complexityoverloaded

Message Clarityclear

Text Density Score0.90 (heavy)

Urgency PresentNo

Scarcity PresentNo

Proof & Credibility

What makes a viewer believe you — and when. Connecty identifies every trust-building element in your creative, measures its strength, and maps its position in the narrative arc so you know if your proof is landing at the right moment.

14 signals tracked

Proof Typemixed (testimonial + numeric + demo)

Proof Strengthstrong

Proof Positionearly

First Proof Element6s

Proof Text (extracted)"Not no knockoff situation. We don't do dupes."

Testimonial PresentYes

Before / After PresentYes

Numeric Claim PresentYes

Numeric Claim Text"Around 120 sprays."

Review UI PresentYes

Social Proof PresentNo

Authority Signal PresentNo

Price VisibleYes

Discount VisibleNo

CTA & Conversion Mechanics

The close. Connecty detects every call-to-action — verbal, visual, and textual — measures its strength, counts its appearances, and identifies critical dead zones like a final 5 seconds with no direction. This is often the #1 source of lost conversions.

13 signals tracked

CTA PresentNo

CTA Strengthnone

CTA Typenone detected

CTA Count0

First CTA Timestamp—

Last 5s Has CTANo

Last 5s Has LogoNo

Last 5s Has OfferYes

Offer PresentYes

Offer Text"My first month was $9… a whole 30-day supply."

Offer Visibilityvisible

First Offer Timestamp23s

Muted Friendlinesshigh

Performance Intelligence

Structured data from your ad platform — spend, ROAS, CTR, CPA — with day-over-day, week-over-week, and month-over-month trend analysis. Connecty merges this with creative signals to explain why the numbers moved.

20 signals tracked

Video Spend (period)$31,063

Video Revenue (1d click)$11,502

ROAS (1d click)0.37

ROAS WoW Change−22%

CPA (today)$36.67

CPA WoW Change+18%

CPA DoD Change−24%

CTR0.02

CPC$0.63

CPM$13.56

Video Views (period)2,074,127

Video Clicks (period)44,849

Orders (period)1,109

Spend WoW Change+9%

Revenue WoW Change−15%

Views WoW Change+18%

Clicks WoW Change+20%

Campaign ObjectiveOutcome Sales

Campaign Optimisation GoalOffsite Conversions

Ad Effective StatusACTIVE

04 — Real Insights

What Connecty found in a real ad

Based on an actual video ad analysis — the signals that explained the underperformance.

Signal: CTA Strength + Last 5s CTA Presence

No CTA detected in the entire ad

This ad runs 49 seconds with zero calls to action. The last 5 seconds contain no logo, no CTA, and no directional close. Add a verbal + visual CTA in the final 8 seconds — test "Start for $9" against "Claim Your First Month."

0

CTA Count

Signal: Message Complexity + Visual Clarity

Overloaded messaging in a cluttered visual frame

The ad scores "overloaded" on message complexity and "cluttered" on visual clarity simultaneously — a compounding conversion killer. Split this into two creative variants: one leading with the $9 offer, one leading with the luxury angle. Reduce on-screen text density below 0.5 score.

0.90

Text Density

Signal: ROAS Trend + Proof Strength

ROAS declining week-over-week despite strong proof

ROAS dropped 22% week-over-week (0.39 → 0.31) while the proof score is rated "strong." The proof is there — but it's early and possibly not reaching converted viewers. Test moving the $9 offer mention before the 15s mark (currently at 23s) and track CPA response. Current CPA has risen 18% WoW.

−22%

ROAS WoW

Signal: Muted Friendliness + Caption Presence

High muted-friendliness is an untapped advantage

This ad scores "high" on muted friendliness — captions are present and it performs well without sound. Double down on this format and test a variant with larger, bolder caption typography optimized for mobile feed scroll. This creative format is outperforming industry benchmarks on silent-view CTR.

High

Muted Score

05 — Get Access

Stop guessing.
Start knowing.

Join DTC brands already using Connecty AI to turn every underperforming ad into an optimization roadmap.

No credit card. Early access for DTC brands spending $50K+/mo on paid social.

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