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Funnel Analysis

🧠 Decision Intelligence Layer

Let AI Optimize Your Funnel

Connecty’s Autonomous Semantic Graph dynamically adapts to your business context and goals — mastering 22 types of funnel analysis without manual configuration.

No setup required — start exploring funnel intelligence in minutes.

Practical Funnel Intelligence for Every Team

Connecty’s Decision Intelligence Layer translates complex funnel analysis into daily insights for every function.

🎯 Product Teams

See where users drop off in onboarding or activation, measure feature adoption, and prioritize improvements that increase retention.

📈 Marketing Teams

Link campaigns to conversions, quantify channel ROI, and uncover which audience paths actually drive revenue growth.

💼 Sales Teams

Visualize deal progression, detect stalled opportunities, and compare conversion efficiency across reps, products, or regions.

⚙️ Operations Teams

Monitor process throughput, surface workflow bottlenecks, and predict stage delays before they affect business outcomes.

🛒 Marketplace Teams

Analyze buyer–seller drop-offs, transaction friction, and liquidity patterns to boost trust and conversion on both sides.

Funnel Analysis Framework

An autonomous semantic graph that understands your business context and dynamically adapts to every type of funnel analysis — from stage progression to behavioral anomalies — without manual configuration.

5 Core Categories
22 Analysis Sub-types
6 SQL Pattern Types
Dynamic Adaptation
Autonomous Intelligence

Powered by Connecty’s Autonomous Semantic Graph

Connecty's ASG dynamically adapts to your schema, relationships, and goals — automatically selecting the right analysis type and SQL logic patterns as your questions evolve.

🧩 Context-Aware
🎯 Goal-Driven
⚡ Dynamic Adaptation

Funnel Insights

Each insight category addresses a different analytics objective — from growth to monetization, retention, and reliability — with its own SQL foundation.

Funnel Stages

Purpose

Understand how users move through stages and how conversion rates evolve over time.

Example Metrics

  • Stage-to-Stage Conversion Trend
  • Cumulative / Indexed Growth
  • Period-over-Period Rate Change
  • Segmented Stage Trend

SQL Logic

  • UNION and GROUP BY for aggregation
  • Window functions with LAG() for sequential change
Value Attribution

Purpose

Quantify revenue attribution, customer lifetime value, and incremental lift for monetization analysis.

Example Metrics

  • Funnel Value Attribution Efficiency
  • Cohort-Based Lifetime Value
  • Incremental Value Lift

SQL Logic

  • Reverse JOINs for attribution mapping
  • MIN(timestamp) for cohort anchoring
  • Date window filters
Conversion Journey Cohorts

Purpose

Analyze timing and efficiency of multi-step conversions for retention and engagement insights.

Example Metrics

  • Time-Bound Conversion Rate
  • Time-to-Convert Distribution
  • Retention / Re-Conversion

SQL Logic

  • DATEDIFF() and DATE_ADD() for timing
  • Chained LEFT JOINs across stages
Drop-Off & Attrition

Purpose

Identify where and why users exit the funnel, and uncover patterns behind churn or inactivity.

Example Metrics

  • Progressive Drop-Off
  • Behavioral Drop-Off
  • Temporal Drop-Off
  • Recovery / Re-Engagement

SQL Logic

  • Time window and multi-stage JOIN filters
  • Segment correlation and hazard rate models
Anomolies & Quality

Purpose

Detect anomalies and ensure process consistency across funnel measurement systems.

Example Metrics

  • Behavioral Anomalies
  • Metric Deviation Checks
  • Segment Reliability Scores

SQL Logic

  • Z-Score and CUSUM methods
  • Control limits and KL divergence tests

Funnel Insights

Each insight category addresses a different analytics objective — from growth to monetization, retention, and reliability — with its own SQL foundation.

Funnel Stages

Purpose: Understand how users move through stages and how conversion rates evolve over time.

Example Metrics: Stage-to-Stage Conversion Trend, Cumulative / Indexed Growth, Period-over-Period Rate Change, Segmented Stage Trend.

SQL Logic: UNION and GROUP BY for aggregation; window functions with LAG() for sequential change.

Organic Paid Referral

Value Attribution

Purpose: Quantify revenue attribution, customer lifetime value, and incremental lift for monetization analysis.

Example Metrics: Funnel Value Attribution Efficiency, Cohort-Based Lifetime Value, Incremental Value Lift.

SQL Logic: Reverse JOINs for attribution mapping; MIN(timestamp) for cohort anchoring; date window filters.

Signup-to-Conversion Cohorts (% Converted) Month 0Month 1Month 2Month 3Month 4 JanFebMarAprMay 25% 22% 19% 15% 12% 28% 25% 21% 17%

Conversion Journey Cohorts

Purpose: Analyze timing and efficiency of multi-step conversions for retention and engagement insights.

Example Metrics: Time-Bound Conversion Rate, Time-to-Convert Distribution, Retention / Re-Conversion.

SQL Logic: DATEDIFF() and DATE_ADD() for timing; chained LEFT JOINs across stages.

Stage Progression → User Volume Drop-Off

Drop-Off & Attrition

Purpose: Identify where and why users exit the funnel, and uncover patterns behind churn or inactivity.

Example Metrics: Progressive Drop-Off, Behavioral Drop-Off, Temporal Drop-Off, Recovery / Re-Engagement.

SQL Logic: Time window and multi-stage JOIN filters; segment correlation and hazard rate models.

Anomaly

Anomalies & Quality

Purpose: Detect anomalies and ensure process consistency across funnel measurement systems.

Example Metrics: Behavioral Anomalies, Metric Deviation Checks, Segment Reliability Scores.

SQL Logic: Z-Score and CUSUM methods; control limits and KL divergence tests.

Funnel Insights

Each insight category addresses a different analytics objective — from growth to monetization, retention, and reliability — with its own SQL foundation.

Funnel Stages
Awareness Interest Consideration Conversion

Purpose: Understand how users move through stages and how conversion rates evolve over time.

Example Metrics:

Stage-to-Stage Conversion Trend
Indexed Growth
Period-over-Period Change
Segmented Stage Trend

SQL Logic: UNION and GROUP BY for aggregation; window functions with LAG() for sequential change.

Value Attribution
Organic Paid Referral

Purpose: Quantify revenue attribution, customer lifetime value, and incremental lift for monetization analysis.

Example Metrics:

Value Attribution Efficiency
Cohort LTV
Incremental Value Lift

SQL Logic: Reverse JOINs for attribution mapping; MIN(timestamp) for cohort anchoring; date window filters.

Conversion Journey Cohorts
Signup-to-Conversion Cohorts Month 0Month 1Month 2Month 3 JanFebMar 25% 22% 19% 15%

Purpose: Analyze timing and efficiency of multi-step conversions for retention and engagement insights.

Example Metrics:

Time-Bound Conversion Rate
Time-to-Convert Distribution
Retention / Re-Conversion

SQL Logic: DATEDIFF() and DATE_ADD() for timing; chained LEFT JOINs across stages.

Drop-Off & Attrition
Stage 1 Stage 2 Stage 3

Purpose: Identify where and why users exit the funnel, and uncover patterns behind churn or inactivity.

Example Metrics:

Progressive Drop-Off
Behavioral Drop-Off
Recovery / Re-Engagement

SQL Logic: Time window and multi-stage JOIN filters; segment correlation and hazard rate models.

Anomalies & Quality
Anomaly

Purpose: Detect anomalies and ensure process consistency across funnel measurement systems.

Example Metrics:

Behavioral Anomalies
Metric Deviation Checks
Segment Reliability Scores

SQL Logic: Z-Score and CUSUM methods; control limits and KL divergence tests.

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