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Connecty AI — UGC Video Intelligence
UGC Video Intelligence — Meta · TikTok · YouTube

The AI that watches
every video you run —
and tells you how to
make more money from it.

Your winning UGC is hiding a formula. Your losing UGC is hiding a leak. Connecty finds both.

You have 200 UGC videos. You want to make more money. You don't know why one is winning and the rest aren't — because there are too many signals, across too many videos, with no one connecting them to actual revenue. Connecty reads every frame, traces each signal to the customers who bought, and tells you exactly what to change.

Early access for brands running 10+ UGC videos/month

200+Creative signals
extracted per video
6Sources: Meta · TikTok · YouTube
Shopify · Stripe · GA4
OvernightYour full UGC library
analyzed while you sleep
RevenueEvery signal traced back
to customers who bought
What Connecty Reads

Six layers of intelligence.
Every one connected to who bought.

Click a category to see how Connecty reads your UGC — and the precise action it recommends based on what it finds.

Hook analysis
Hook & Opening
The first 3 seconds decide everything.
Connecty reads your hook mechanism, emotional trigger, and opening frame — then tells you why it held the scroll or lost it.
Hook Family
What psychological trigger opens the ad — curiosity gaps drive longer watch time than direct claims in UGC formats
curiosity
Hook Strength
Composite score of opening energy, specificity, and scroll-stop power — rated against category benchmarks
medium ⚠
Face Visible at 0–3s
Human faces in the first frame increase thumb-stop rate by up to 38% — absence is a direct scroll-loss signal
missing ✗
⚡ Connecty Fix

Curiosity hook is correct — but no face in the first 3s is costing thumb-stop rate. Connecty traced a 31% faster scroll-past rate vs. face-first variants in this account. Open on a face reacting to the hook line. Name the pain in the first 4 words.

Visual analysis
Visual & Production
Frame-level composition, second by second.
Connecty maps visual clutter, pacing rhythm, and human presence across every video — benchmarked against top-performing UGC in your vertical.
Visual Clarity
AI rates frame composition from clean to cluttered — cluttered frames reduce message retention by making the eye scan instead of landing on one idea
cluttered ✗
Scene Change Rate
26 cuts in 49 seconds = 0.53/sec. Too fast for conversion — viewers lose the narrative thread before they commit. Target below 0.35/sec
0.53/sec ⚠
Human Presence Ratio
Percentage of runtime where a human is on screen — 85% correlates strongly with trust and watch time in health categories
85% ✓
⚡ Connecty Fix

Human presence at 85% is working — keep it. Scene changes at 0.53/sec are interrupting proof dwell time. Connecty found buyers spent 4.2 seconds on proof scenes on average. Hold proof scenes 5+ seconds. Reduce cuts in the 10–30s range.

Narrative analysis
Narrative & Message
The story arc and how much it asks viewers to hold.
Connecty reads your script, classifies your persuasion structure, and rates the cognitive load — because overloaded messages kill conversions before the offer lands.
Narrative Structure
Problem → Agitate → Solve builds emotional momentum before the offer. Connecty identifies which arc your UGC actually follows vs. what was briefed
PAS ✓
Message Complexity
How many separate claims compete for attention simultaneously — overloaded messages cause a 44% drop-off in the critical 8–20s window
overloaded ✗
Text Density Score
Ratio of on-screen text to visual space — 0.90 means the viewer is reading AND watching at the exact moment they're deciding
0.90 heavy ✗
⚡ Connecty Fix

The PAS arc is correct — don't change the story. The problem is execution: 5 competing claims, text density at 0.90. One claim per scene. Voiceover carries the argument; text reinforces one word only. Target density below 0.50.

Proof analysis
Proof & Trust
What makes a viewer believe — and when.
Connecty timestamps every trust-building element and tells you if your proof is landing at the moment attention is highest. Proof timing is the #1 predictor of conversion rate in health UGC.
Proof Strength
Composite credibility score — strong proof with early placement is the single biggest conversion lever in health UGC, and it's rare to find it optimized
strong ✓
Proof Position
When your first credibility signal appears — early proof before 10s captures viewers who would bounce before the offer is ever reached
early @ 6s ✓
Social Proof Present
Community validation signals — their absence creates a trust gap for cold-audience health buyers who need peer validation before committing
missing ✗
⚡ Connecty Fix

Proof strength is strong and lands at 6s — excellent. The gap is social proof. Connecty found cold-audience converters required a community signal before committing. Add "Trusted by 500,000+ members" or a star-rating card within the first 12 seconds.

CTA analysis
CTA & Conversion
The close. Where money is made or silently lost.
Connecty audits every call-to-action — verbal, visual, textual — and flags the dead zones that kill conversion rate without ever appearing in a dashboard.
CTA Count
Total calls to action detected across the full runtime — zero CTAs in a 49-second conversion ad is the single largest revenue leak in UGC libraries
0 ✗
Last 5s Has CTA
The final 5 seconds are the last chance to direct the viewer — no CTA, no logo, no close means primed buyers leave with no instruction
missing ✗
First Offer Timestamp
The $49 offer doesn't appear until 23s — after 60%+ of viewers have already scrolled past. Offer urgency must surface before 15s
23s ⚠
⚡ Connecty Fix

42% of purchasers watched past 40s and left with no instruction. Spoken CTA + on-screen text in the final 8 seconds. Move the $49 mention before 15s. Connecty projects 20–28% CPA reduction from this change alone.

Performance analysis
Performance Attribution
Why the numbers moved — not just that they did.
Connecty connects ROAS, CPA, and CTR with week-over-week trends — then attributes each movement to the specific creative signals that caused it.
ROAS (week-over-week)
Return on ad spend dropped 22% in one week despite more spend — linked directly to the overloaded message structure suppressing mid-funnel conversions
−22% WoW ✗
CPA (week-over-week)
Cost per acquisition rose 18% while spend rose 9% — spending more to acquire fewer customers is textbook creative fatigue in UGC campaigns
+18% WoW ✗
Clicks (week-over-week)
Clicks up 20% — the hook is still stopping the scroll. The drop-off is post-click, pointing precisely to the zero-CTA close as the failure point
+20% WoW ✓
⚡ Connecty Fix

Clicks rising + ROAS falling = hook working, close broken. Don't touch the hook. Fix the CTA, move the offer earlier, and retest. Connecty estimates this resolves 80% of the WoW ROAS decline.

The Problem

You're scaling UGC.
But you don't know
what's actually working.

You brief 10 creators. You get 40 videos. One runs. You boost it until it dies, brief 10 more, and have no idea why the last one worked. You're not scaling a strategy — you're scaling a guess.

Somewhere inside your UGC library is the formula for your next winning ad. Connecty finds it — across every video, every creator, every platform — and connects it directly to the customers who bought.

How Connecty Decides
🎣
Hook & Opening
Mechanism, strength, emotional trigger, first-frame fit
🎬
Visual & Production
Pacing, scene density, human ratio, product visibility
📖
Narrative & Message
Story arc, message load, copy density, urgency
🛡
Proof & Trust
Testimonials, demos, social proof — and when each lands
CTA & Conversion
Count, strength, timing, and the last-5s dead zone
📊
Performance Attribution
ROAS, CPA, CTR — connected to the creative signals that moved them
⚠ The Real Cost of Not Knowing

You see ROAS of 0.25 and kill the ad. But you never knew it was the overloaded message structure, the zero CTAs in the last 5 seconds, and the cluttered visuals — not the offer — killing conversions. You just spent $31,000 learning nothing you can repeat. Because no tool connected the creative to the customer. Until now.

How It Works

From ad to action —
not from ad to more data.

Connecty analyzes your entire UGC library at once — every creator, every clip, every platform — connects what they filmed to who bought, then tells you exactly what to brief next.

Step 01
📥

Connect your Ads

Connect Meta, TikTok, Google Ads, ChatGPT Ads, GA4, Shopify within minutes. Connecty ingests every video alongside the real purchase and revenue data tied to each one.

Step 02
🔬

Connecty Watches Every Video. Traces Every Buyer.

The AI watches every clip frame-by-frame — hook mechanism, narrative arc, proof timing, CTA presence — and maps each creative pattern to the actual customers who watched, stayed, and converted.

Step 03

Get Precise Actions Per Video

Connecty tells you what's winning, what's losing — which hooks are burning out, and which proof moments close skeptical audiences.

Connecty in Action

What Connecty can find across videos.

Health & Wellness Inc is running over 1,000 UGC videos simultaneously on Meta and TikTok. Connecty analyzes the full library every day — found the 3 that drove 79% of purchases and generated the next creator brief.

Signal — CTA Count + Last 5s Audit
Zero calls to action in 49 seconds
Connecty traced drop-off data showing 42% of purchasers watched past 40 seconds — primed to convert — and left with no instruction. Fix: spoken + on-screen CTA in final 8 seconds. Test "Start your free trial" vs "Get the GLP1 protocol."
0CTA Count
Signal — Message Complexity + Text Density
Overloaded message in a cluttered frame — simultaneously
5 competing claims on screen at once, text density at 0.90 — confirmed by 44% mid-funnel drop-off at 8–20s. Customers who purchased were converted by the clinical proof, not the price. Fix: one claim per scene. Two variants — lead with proof, lead with price.
0.90Text Density
Signal — ROAS + Clicks Trend
Clicks up 20%. ROAS down 22%. Hook works. Close doesn't.
ROAS dropped 22% WoW while clicks rose 20% — conversion failure, not awareness failure. The $49 offer doesn't appear until 23s — after 60% of viewers have left. Fix: move the offer before 15s. Add a price-forward hook variant. Don't change what's working.
−22%ROAS WoW
Signal — Muted Friendliness + Human Presence
68% of buyers watched with sound off — and nobody knew
The ad scores "high" on muted friendliness and 85% human presence. Connecty found 68% of purchasers watched in muted environments — and the caption design is undersized for that mode. Fix: caption-first variant with motion-emphasized key claims. The buyer segment is already there.
68%Muted buyers
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Ready to stop guessing?

Join health, wellness, and DTC brands who've replaced "more data" with one precise answer — exactly what to change, connected to the customers who almost bought.