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AI for Meta Ads

Meta Ads Intelligence — Connecty AI
Decision AI

Facebook says you're winning.
Your bank account disagrees.

Stop drowning in dashboards. Connecty AI turns messy attribution into clear actions — every morning.

Setup within mins

The Decision Engine

From fragmented signals to profitable actions in milliseconds.

Data Sources
FB Ads
Google Ads
Shopify
GA4
TikTok
Stripe
Business Logic
Inventory
Attribution

Connecty AI

Reasoning on POAS, Inventory & Attribution

Autonomous Actions
🚀
Scale Campaign BHigh-intent traffic driver—+15% ROAS lift trend (7D)
⚠️
Pause Video #4CPA spiked 40% from fatigue—reallocate to top ad set
📦
Throttle Spend"Summer Dress" stock critical (<10 units)—avoid wasted spend

From Passive Charts to Autonomous Action

Most tools just visualize the problem. We generate actions you can execute today.

🧠

Learns POAS Logic

Connecty maps your Profit on Ad Spend (POAS) using Contribution Margin (Revenue - COGS - Spend), so you stop "winning" ROAS while losing money on the backend.

🔮

Finds Assisted Conversions

Identifies which top-of-funnel campaigns spark Google/Email closers — then recommends what to scale, cut, or refresh.

Orchestrates Actions

Turns signals into moves: Pause fatiguing creatives, shift budget to winners, and throttle spend when inventory is tight.

💎

The "Hidden Gem" Finder

Flags low-reported-ROAS campaigns that initiate high-LTV journeys — so you don't kill what actually drives revenue downstream.

One Platform. Solves It For Everyone.

Founder

POAS & Peace

Stop "empty scaling." Make sure every dollar improves POAS after COGS.

AI ActionScale / Pause / Throttle — based on POAS
CMO

Lift & Proof

Show how Meta creates demand that Search + Email capture — then act on it.

AI ActionReallocate budget by true ROAS
Media Buyer

Efficiency & Speed

Catch fatigue fast and move spend to winners before performance drops.

AI ActionPause creatives + refresh tests

Impact by Industry

Case studies where Connecty analyzes thousands of signals + scenarios to set the right ROAS benchmarks, then recommends actions.

DTC Health Supplement BrandDTC
The Challenge
  • Blended ROAS hid "silent burners" (efficient on paper, losing by cohort/SKU).
  • Prospecting and retargeting shared one benchmark, distorting scale/kill decisions.
The Actions
  • Identified high ROAS ads to scale by mapping Meta → Shopify & checking signals across ad × audience × customer-type
  • Flagged silent burners and shifted budget to incremental new-customer winners (with inventory guardrails).
The Result (First Month)
18%ROAS increase
9%Avg spend reduction
Fitness ApplicationSaaS B2C
The Challenge
  • Web-to-App attribution gaps hid which ads drove paid subscribers.
  • Spend optimized to clicks/leads, not subscription ROAS by cohort.
The Actions
  • Scaled ads with north star ROAS(LTV) based on custom last-click-non-direct attribution.
  • Rebalanced budget toward cohorts with higher subscription conversion + retention signals.
The Result (First Month)
12%ROAS increase
7%Avg spend reduction
Enterprise Productivity ToolSaaS B2B
The Challenge
  • Long cycles made short-term ROAS misleading.
  • Low-quality lead volume masked pipeline ROAS losses.
The Actions
  • Scaled ads for high-scoring leads to bring pipeline value back into channels to compute true ROAS.
  • Shifted bidding from lead volume to qualified pipeline outcomes.
The Result (First Month)
14%ROAS increase
6%Avg spend reduction

Transparent reasoning, with human-in-the-loop.

You control the actions.

"Optimize Return on Ad spend for Meta Ads"
Ad 1
3.6x
Ad 2
1.2x
Ad 3
2.1x
Analyzed 200+ optimization scenarios across 1,589 data points and mapped Meta ads → Shopify Collagen purchases at the ad level.
Ad 1 — SCALE (Winner | 3.6x ROAS): Increase budget +20% today, keep targeting constant, and allocate to the highest-converting placement driving Collagen checkouts.
Ad 2 — PAUSE (Loser | 1.2x ROAS): Pause immediately — re-route that budget into Ad 1 to protect blended ROAS.
Ad 3 — REFRESH (Fatigue | 2.1x ROAS, declining): Keep live but refresh creative (new hook + first 3 seconds + headline). If ROAS doesn't recover within 72 hours, downshift spend.
Going deeper on creative

Connecty also tells you why your ad creative is winning or losing.

Knowing which video to scale is the first problem. Knowing what to film next is the harder one. Connecty's Video Intelligence reads every frame of every UGC ad — hook strength, CTA timing, proof position, message complexity — and traces each signal back to the customers who actually bought.

Not another dashboard. A creator brief, ready to send.

See Video Intelligence
CTA Count
Calls to action detected across the full ad runtime
0 ✗
First Offer Timestamp
How late the price appears — after 60% of viewers have already left
23s ⚠
Hook Strength
Opening scroll-stop power vs. top performers in this vertical
strong ✓
ROAS Week-over-Week
Connected to the zero-CTA finding — the close is broken, not the hook
−22% ✗
5minDecision Time
+15%ROAS Lift
30mSetup Time
0Spreadsheets

Stop guessing.
Enable Autonomous Actions.

Turn fragmented signals into a semantic graph that recommends and automates actions to improve ROAS and POAS.

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Frequently Asked Questions