*Annual billing saves 20% — lock in your rate for 12 months.
Ad spend is the single number that reflects account complexity — more spend means more campaigns, more hierarchy levels, more creative variants, and more decisions for the AI to make. Seat-based models punish team growth; feature-based models create confusing tiers. Spend-based pricing means your cost scales with actual usage, not headcount, and every team member gets full access from day one.
It's your total monthly spend across the channels you choose to connect to Connecty. If you only activate Meta and Google, your tier is based on the combined spend across those two. If you later add TikTok, that spend is included from that point on. You're in control of which channels Connecty monitors and acts on — and your tier reflects exactly that scope, nothing more.
On monthly billing, your plan adjusts to your actual spend tier each month — so a slow month costs less. On annual billing, you lock in your tier for the full year at a 20% discount, which works well if you have consistent or growing spend. If your spend drops significantly and stays there, we'll adjust it in the next cycle.
Deep Creative gives you frame-level video intelligence, hook scoring, and creative fatigue detection connected to your ecommerce and product data — so you understand what's working creatively and why. Auto Optimize + Deep Creative adds the full attribution modeling layer: connecting every ad, every creative, and every channel through to actual customer purchases in Shopify or your ecommerce platform. It's the difference between knowing a creative performed well and knowing exactly which customer segment it acquired and what their LTV looks like.
Yes. You can upgrade at any time — the difference is prorated if you're on monthly billing. Most teams either start with Auto Optimize to get AI acting on their full campaign hierarchy, or Deep Creative if their immediate priority is understanding creative performance. Moving to Auto Optimize + Deep Creative adds the attribution layer on top with no re-onboarding required.
